About Me
I run the U.S. business for SERTPLAS North America, based in Farmington, Michigan.
We manufacture heavy-duty truck air and electrical connection assemblies — 3-in-1 combo assemblies (coiled 7-way electrical plus dual air-brake line), 7-pin ABS cables to SAE J560 / ISO 7638.
What makes us worth a conversation: our parent is a Tier-1 OEM global supplier, IATF 16949 certified, and has been building this exact category since 1955. We manufacture in-house — design, tooling, assembly — which is why we can support private label programs most importers can't.
The part distributors care about most: we carry no legacy U.S. brand. That means we are never competing with your house brand on your own shelf. We are the factory behind it, or the qualified second source you keep in the file for when your primary has a problem.
My job here is to build the North American side of a 70-year-old manufacturer — U.S. entity, U.S. support — so distributors buy from a domestic company, not an overseas export desk.
If you manage a category in trailer electrical or air brake and want cross-reference data, spec sheets, or a sample to put in a tech's hands, message me here or email ross@spna.parts.
Barbaros "Ross" Serter
General Manager / Head of U.S. Operations
